In early late 2018 and early 2019, I worked as a contract product manager for Language Tools, a language learning community and online marketplace. I started by performing a site audit and an analytics review, followed by user testing. Once we had a clear, prioritized set of product enhancements and a product backlog – synthesized from these efforts – I managed the redesign and rebrand, wrote new marketing and product copy, and established regular analytics reviews. All key metrics were up at the end the 6-month contract period.
PRODUCT MANAGEMENT ✪ COPYWRITING ✪ https://languagetools.io/