I partnered with the co-founders of Shop for Cause to develop Progressive Shopper, a website and browser extension that helps shoppers “put your money where your values are.” Some background: in this time of heightened political awareness, shoppers are actively seeking information about corporate values and issue positions. Progressive Shopper uses publicly available FEC data to allow socially conscious consumers to investigate a brand’s political contributions before making a purchase. I worked with the team on brand positioning and product strategy for the 2019 launch.
✪ BRAND STRATEGY ✪ PRODUCT STRATEGY ✪ https://progressiveshopper.com/