In 2021, I partnered with Solidarity of Unbridled Labour to define the web strategy and approach for OVR, an olfactory virtual reality company that uses the power of smell to unlock the limbic system to make virtual reality more engaging, immersive, and effective.
The goal of the web strategy was to take OVR’s site from the initial phase of building brand awareness to one that presents clear, science-driven offerings for 2 key groups: Wellness and Training & Simulation. Our approach was to focus on those key user groups and attract, segment, qualify, and capture leads.
✪ DIGITAL STRATEGY ✪ https://ovrtechnology.com/